Lisa Gansky The Mesh

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Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.

Key Features
Author(s) Lisa Gansky
Publisher Penguin Putnam Inc
Date of Publication 26/07/2012
Language English
Format Paperback
ISBN-10 1591844304
ISBN-13 9781591844303
Subject Management & Business: General

Publication Data
Place of Publication New York
Country of Publication United States
Imprint Portfolio
Out-of-print date 15/04/2015
Content Note Illustrations

Weight 216 g
Width 138 mm
Height 203 mm
Spine 18 mm

Author Biography Lisa Gansky has been a founder and CEO of multiple Internet companies, including GNN and Ofoto. She currently advises and invests in several social ventures, including New Resource Bank, Squidoo, Convio, TasteBook, MePlease, Slide, Instructables, and Greener World Media. She is a cofounder of Dos Margaritas, a conservation-focused social venture. She lives in Napa, California.

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