Nathalie Nahai Webs Of Influence
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As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural ecomics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level - with dazzling results.
Author(s) Nathalie Nahai
Publisher Pearson Education Limited
Date of Publication 20/09/2012
Subject Sales & Marketing
Place of Publication Harlow
Country of Publication United Kingdom
Imprint Pearson Education Limited
Content Note Illustrations (chiefly col)
Weight 552 g
Width 158 mm
Height 234 mm
Spine 20 mm
Table Of Contents Thanks Publisher's acknowledgements About the Author Introduction Part 1 Know Who You're Targeting 1. The human brain 2. The psychology of decision-making 3. Who is online and why? 4. Who are you targeting? 5. Cultural quirks 6. Individual differences Part 2 Communicate Persuasively 7. Basic principles 8. Your website 9. Your images 10. Your videos 11. Your colours 12. Your social media Part 3 Sell with Integrity 13. Influence: an introduction 14. Principles of online influence 15. Building reputational capital 16. Increase your sales 17. Pricing and value 18. The 'behaviour chain' 19. Risk, trust and privacy A closing note... Notes Glossary Index
Author Biography Nathalie Nahai is an award-winning speaker, lecturer and Web Psychologist, who consults with businesses to psychologically optimise their online engagement. With a background in psychology and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion. Also a member of #OgilvyChange, Nathalie has a large online readership and an established internet presence. You'll find her articles at www.thewebpsychologist.com, and her tweets @TheWebPsych
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